02 January 2012

State of the blog, 2011

The quantified blog. Photo by hyperboreal.
Happy New Year! Time for some quantitative navel-gazing, which now counts as a Denim and Tweed New Year's tradition, since I've done it twice before. Tomorrow, I'll take a look at the responses to my first-ever reader survey, but right now, I'm just going to go through the metrics I've used before.

In 2011, I wrote 198 posts for this site. According to Google Analytics, these attracted 73,899 page-views by 24,025 unique visitors. That's an average of 373 page-views per post, and an increase in traffic of 161% over 2010, when I had 28,308 page-views. For some perspective, it's about two orders of magnitude less than John Scalzi's visitation rate. But not too bad, if I do say so myself.

More detail after the jump.

Weekly visitors to Denim and Tweed, for 2011 (blue line) and 2010 (green). Image by Google Analytics.
Most of that increase in traffic is attributable to a link from PZ Myers to my post taking down Jesse Bering's ridiculous declaration that gay-bashing is adaptive. That's the spike in the graph above. "An adaptive fairytale with no happy ending" was, accordingly, the most-visited post of the year, clocking in 4,222 page-views since publication. The next-most popular post of 2011 was a follow-up in the ensuing back-and-forth over certain evolutionary psychologists' failure to understand basic evolutionary biology, with 3,441 page-views.

The other top posts of 2011 are less controversy-driven: my review and discussion of Joan Roughgarden's Evolution's Rainbow (1,188 page-views); a post on partially carnivorous plants (966 page-views, in part thanks to a nice nod from Ed Yong); and then last year's post about whether or not female orgasm is an adaptation (836 page-views).

In fact, once you get below the top 5 posts, pieces from previous years show up pretty frequently. I guess this means D&T is increasing its visibility in Google searches? The top search phrases leading folks to the site (apart from some form of my name or the site's name) were "herbivore," "ant dispersal," "mutualism," "female orgasm," and "what makes a species." I'm kinda proud of that last one.

Post topics are a bit more difficult to total up. However, by my count in the Blogger post management dashboard, I published 150 posts tagged "science" in 2011. That's compared to 21 posts tagged "politics" and 24 tagged "queer." (Note these are not mutually exclusive categories!) Of the science posts, 47 are tagged "evolution," 5 are tagged "ecology," and 37 were submitted to Research Blogging, meaning they were "formal" discussions of peer-reviewed papers. An even 50 of the science posts are the weekly linkfests.

I made some pretty major career transitions this year, too: I finished my Ph.D. and started a postdoc. I'm enjoying life as a "professional" biologist, but it's decidedly less compatible with regular blogging than grad school was. Nevertheless, I expect to keep posting at Denim and Tweed, and hopefully to continue development of the new collaborative site Nothing in Biology Makes Sense!—writing and discussion in both venues continue to be useful to my thinking about my scientific work, and (hopefully) valuable as public education, too. ◼

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