25 November 2011

Advertising equality

I'm with Queerty on this one: the Australians make a much better ad for marriage equality than us schlubs in the States.

Go ahead, take a moment to find a tissue.

If anyone asked my opinion, though—which they haven't—I'd say that there's an important point missing from this ad, and from most of the pro-equality campaigns I've seen. That point is that gays, lesbians, and transgendered folks are already living stories like the one so movingly depicted above, and making lifelong commitments to each other, without waiting for anyone's permission to do it.

My ideal advert for equality would simply be a series of short clips of committed queer couples—maybe just sitting there looking back at the camera, maybe recounting bits of the joys of life together. Each couple has accompanying subtitles: Alice and Rose, together 14 years, or Rob and Michael, together 5 years.

The point being, gay marriages already exist, and in many cases have been existing longer than a lot of the straight couples in the audience have been together. And it's long past time for the government to acknowledge them. ◼

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